The Art of the Muse Era: Becoming That Girl in Life and Business
She’s not just building a business — she’s building an identity. One post, one shoot, one inspired ritual at a time. She’s not hustling. She’s magnetizing. She is a Muse.
And this blog? Is your permission slip to become her.
What Is the Muse Era?
It’s that moment when you stop performing and start embodying. You design your life, brand, and business around what makes you feel powerful, soft, radiant, real.
It’s not just an aesthetic. It’s a way of being.
10 Signs You’re In Your Muse Era
You treat your Instagram like your own mini Vogue archive because you KNOW, deep down, from the moment you were born (and all of those moments sitting in the backseat listening to your mp3 player watching rain rivulets race down the window (too niche??)) you are the main character
You invest in rituals, not just tools
You plan shoots for fun (and content, obviously)
You crave branding that’s artistic, not algorithmic
Your mornings involve affirmations and espresso or if you’re anything like me you’re in your french press era
Your laptop wallpaper is your vision board for the year (more on this later)
You use scent, sound, and lighting to inspire creativity (hello rose incense and NOOO overhead lights, lamps only pls and thanks)
You romanticize your workflow
Your visuals feel like short films
You know your business is an extension of your energy
How to Step In Fully:
Pick a Muse Mood every morning (example: disco queen, soft priestess, editorial baddie)
Treat branding like art direction
Use systems to support your softness
Brand yourself like the multidimensional icon you are
You don’t need to become anything you’re not. You just need to return to the most radiant version of you.
That? Is the Muse Era.
Now go light a candle, open Canva, and build something unforgettable.
