Inside My Branding Brain: How I Dream Up Visual Direction That Converts
You know that feeling when you see a brand and go ugh, this is sooo her?
That’s no accident. That’s creative direction with a pulse.
In this post, I’m showing you how I go from chaotic inspo dumps to fully formed brand visions that stop scrolls and stir souls.
Where I Start
Yes, I use Pinterest. But I also start with:
A perfume scent
A Lana Del Rey lyric
A memory of a silk dress at golden hour
I ask: What does this brand feel like in a movie scene?
The Five Senses I Always Consider:
Color — Not just palette, but emotional tone
Light — Harsh flash or soft grain?
Motion — Static or cinematic?
Feeling — Is this brand sensual, sacred, chaotic, cool?
Sound — What would the soundtrack be?
From Moodboard to Visual Identity
Moodboarding is a flirtation. Creative direction is the commitment. Once I’ve got the vibe, I begin refining:
Fonts that match the story
Textures that mirror the vibe
Shot list and styling notes that align with emotion
Example: GODDESS YOGA SPRING 2025
We started with a single image of a filmic shot of girls in an old Mustang convertible and ended up creating a visual that turned into a Goddess Mastery Training campaign. That’s the power of direction with depth.
For You, Muse
Want to create a visual direction that actually moves people? Start with what you feel, not just what you see.
(Or just hire me. I’ll bring the vision.)
