Who says estheticians need to be clinical?

This is the rise of intuitive aesthetics where softness, storytelling, and strategy converge.

We created a new visual language for wellness founders who crave more than sterile before-and-afters. These assets blend cinematic carousels, community-forward storytelling, and soulful invites to care — all rooted in beauty, intimacy, and conversion.

Where We Started

Wilmington Aesthetics & Wellness didn’t have a digital footprint just a name and a vision. We built their online presence from the ground up, drawing inspiration from Theresa herself and the tone set by her existing website. The brand needed clarity, elegance, and a calm authority. What emerged was a minimalist, coastal charm aesthetic rooted in trust and transformation...

  • Clinical meets clever — a standout metaphor turning skincare into luxury lifestyle storytelling.

  • A carousel mapping out core skincare treatments, grounded by a warm, approachable portrait photographed by Gaby Cudicio.

  • A glow-forward visual reclaiming 'high maintenance' as empowered, high-end self-care.

  • An educational swipe series that makes the difference between filler and flip feel clear, chic, and client-friendly.

  • An IV drip graphic designed to distill complex benefits into a clean, easy-to-digest wellness visual.

  • A luxe, editorial close-up highlighting Theresa’s injection technique; precision, trust, and results in one visual.

  • Positioning Alphascience as a daily ritual, this post blends clinical credibility with French skincare minimalism.

The Mood Behind the Medicine

Visual Direction for Wilmington Aesthetics & Wellness

This mood board guided the creation of Wilmington Aesthetics & Wellness’ digital identity:

a blend of minimalist clinical cues, soft coastal charm, and timeless editorial elegance.

Crafted in collaboration with Gaby, this reference palette informed every asset — from typography to tone — grounding the brand in trust, polish, and understated luxury.

Scroll to explore the visual language that shaped the brand.

Behind the Vision

What Drove This Visual Direction

  1. French pharmacy meets Southern coastal: clean, clinical, and quietly luxurious.

  2. Lighting, gloss, and natural textures were used to evoke trust, glow, and aesthetic precision.

  3. CTA tone: professional but gentle. Each word was chosen to feel confident, not pushy.

Scope of Work

Every asset was designed to move energy, not just rack views.

1. Brand identity and visual tone development

2. Branded carousel copywriting and design

3. Reels conception, scripting, and visual direction

4. Product and service spotlight campaigns

5. Educational content for skincare, injectables, and IV therapy

6. 30-day content calendar and rollout

7. Mood board development and creative direction

8. Full-service art direction and on-set styling for photoshoots

Want your brand to feel this alive?

Let’s craft visuals together that stir, sell, and spellbind.