A Glimpse Into the Goddess Era

An archive of the new sacred visual language:

intuitive carousels, community invitations, and cinematic social storytelling.

These assets reflect the tonal, aesthetic, and strategic evolution crafted for Goddess Yoga’s visual language from Feb–May 2025. This gallery is for portfolio use only and is not affiliated with or endorsed by Goddess Yoga International.

Where We Started

Goddess Yoga had a passionate mission and community—but its digital identity didn’t reflect the magic happening in real life. The content lacked cohesion, clarity, and emotional pull. Their visual storytelling needed a divine feminine revival…

  • Visual Mood Board Grid: A scrollable collage to communicate sensuality, softness, and sacred energy.

  • Awaken the Goddess Within: Scroll-stopper designed to invite and disarm.

  • Movement Style Comparison: Positioning sacred movement in contrast to mainstream fitness.

  • Seasonal Holiday Campaign: Soft-sell holiday activation with dreamy color grading.

  • Sensual Empowerment Post: Cinematic image meets tagline revival reclaiming feminine identity.

  • UGC Carousel: Sacred Testimonials

  • Community Voice Post: Designed for emotional relatability and high saves.

  • Before & After Post Series: Transformation positioning for digital programs.

  • Sunday Ritual Promo: Original class concept visualized as at-home sacred space.

  • Meme-Style Post for Ideal Audience

  • Movement Carousel Prompt: Designed to encourage swipe-throughs and content saves.

  • Enrollment Portal Post: Ritualized CTA with hand lettering and soft glow designed to magnetize conversions.

The Feminine Revival

Visual Storytelling for Goddess Yoga International

A modern reawakening of divine feminine branding.
This gallery blends short-form video, poetic carousels, and ritual-infused social content crafted for Goddess Yoga International’s rebrand and training launch.
Every asset was designed to move energy.

Scroll to witness the full visual arc.

All work displayed here was publicly published to the Goddess Yoga International account during my time as creative director. This gallery is for visual and strategic showcase purposes only.

Behind the Vision

What Drove This Visual Language

  1. Erotic divinity meets clean editorial.

  2. Glows, warmth, and blurred film edges were used to emulate aura and ritual glow.

  3. CTA tone: invitation, not demand. Every word chosen to invite embodiment.

Scope of Work

Every asset was designed to move energy, not just rack views.

1. Visual identity and tone reset

2. Instagram bio + CTA refinement

3. Highlight cover redesign

4. Carousel copywriting and design

5. Reels concepting + video direction

6. Seasonal campaign graphics

7. Community engagement structure

8. 90-day content strategy and rollout

9. Original concepts and brand direction

10. Full service creative direction and coordination for photoshoots

Results Beyond Metrics

Enrollment increased. Brand voice crystallized. But most importantly, the community felt something. That’s what design should do.

“Holly and I are so blessed to have found Morgen for our businesses social media- and it has since evolved into so much more because of how talented and driven Morgen is.  We were elated to find that she majored in creative writing and is helping us rewrite our instructor manuals— and they are stunning so far.  She sees the vision of our company and is constantly adding value and giving insightful feedback. At this point she may be our most valuable contributor.  She is a keeper!!”

Want your brand to feel this alive?

Let’s craft visuals together that stir, sell, and spellbind.